Book Review: The Ultimate Listing Presentation

July 31, 2010
By: Editorial Staff

Fayetteville, NC (PRWeb) - Imagine: Tonight you have a listing appointment. Like much of the country today, you're in a severe buyer's market, where the nicest homes sit for 8-10 months without a buyer. There are foreclosures and short-sales everywhere. No agent wants to list because the odds of selling are so low.

Now imagine that the commissions in your market are depressed and that agents are deeply discounting their commissions (some as low as 4%) just to land listings. You're scheduled to give your presentation immediately after the seller meets with the top listing agent in town whose specialty is discount commissions. Oh, and let's say you're a new agent, with only 3 months' experience.

The deck is stacked against you. Are you nervous or confident? What if I told you that there was a brand new agent, working in just such a market, and that he developed a listing presentation that got him the listing nearly every single time? And what if, not only did the customers choose him over much more experienced agents, but they insisted on paying a 2% higher commission! Would that pique your interest?

Matt Jones, President and CEO of FavoriteAgent.com and author and syndicated columnist, began as a brand new REALTOR® in June of 2002. In his first year in the business he listed 114 homes all at 8% or more in a market that typically pays 6% or less (some as low as 4%). His unique approach sold his clients' homes in roughly half the average days on market while netting them 6-8% more money at closing. Sounds crazy? It's not.

We found this book to be a very quick read and in it Matt reveals the actual step-by-step process of how to list at a premium every time and how to get your clients to choose that approach over a traditional approach. He even goes into how to present it to the customer and how to list over the phone -- something you won't want to miss.

We found it both refreshing and different from any other listing approach we've seen, and we've seen a lot of listing approaches. We particularly enjoyed the transcript from the live interview where Matt was grilled by a room full of skeptical agents for over an hour. When you read the transcript, you'll see that Matt turned a room full of skeptics into true believers.

If you are looking for a way to revolutionize your practice, The Ultimate Listing Presentation is worth reading. We believe that it will change the way you list and sell real estate forever!

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Buy Them All and Save!

Special Prices End Saturday, July 31! -- Get All Nine for the Price of Just Three!

Can't decide which ones to buy? No problem! Buy all NINE for the price of buying only THREE! (Sorry, offer not available on paperback sales.)
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LCM Book

LCM: The Secret to Success in the New Age of Real Estate

Matt Jones describes the secrets that made him one of the top producing agents in the country in just a few years. This book is an overview of the technology and the methods that grew FavoriteAgent.com from a single agent practice to the largest company in Matt's local market.
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Traffic: How to Sell Fast and Net More Book

Traffic: How to Sell Fast and Net More

In Traffic, Matt takes his listing presentation — the very presentation that won him over 114 listings in his first year in the business , all at 8% or more, (see The Ultimate Listing Presentation, above), and presents it to the "non-professional" general public. In it he discusses when selling their home FSBO is a good strategy for a seller and how to find a good agent.
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Becoming a Mega-Producer Book

Becoming a Mega-Producer

Becoming a Mega-Producer moves from the listing side of the business and speaks directly to the buyer side. This powerful edition is a step-by-step walk in the shoes of Matt Jones, as he shares his secrets to becoming one of the top agents in the country in less than 5 years.
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The Science of Online Marketing Book

The Science of Online Marketing

Ever wonder why some agents do lots of business from the Internet while most do nearly none? This phenomenal edition is a scientific treatise of how online marketing works, how to tap the Internet, what to do, and what not to do. You will laugh and you will cry as you realize why your website brings you no business, but you will learn how to start doing tons of business online!
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Ten Steps to Real Estate Success Book

Ten Steps to Real Estate Success

Thinking about beginning a new career in real estate? This powerful book is a step-by-step road map for success. Starting at ground zero, and moving to becoming a top-producing agent, Matt shares secrets you won't find anywhere else. Whether starting or starting over, this is a must read!
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20 Questions Book

20 Questions: Everything You Always Wanted to Know about Real Estate... but Were Afraid to Ask

20 Questions goes from sacred cow to sacred cow, slaughtering them one by one. This phenomenal book shatters many of the traditional real estate practices and explains exactly why they don't work like they once did.
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The Virtual Office Model Book

The Virtual Office Model

The Virtual Office Model is the quintessential expose of traditional real estate. In this book Matt not only steps outside the box -- he leaves you wondering what a box is. What begins as a historical overview of the industry, then moves to explain why the industry is dying a slow death and presents a phenomenal answer to the problems of today's traditional model of real estate.
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Max-Bang! Book

Max-Bang! All New Proven Strategies That Will Maximize Your Profits!

Max-Bang! All New Proven Strategies That Will Maximize Your Profits! is a collection of ideas, each of which can make or save you thousands of dollars in your practice of real estate. Half of the chapters discuss strategies for increasing revenues, while the other half cover specific ways for saving money using ordinary, everyday ideas. You'll pay for the book 100 times over with the first idea!
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