Book Review: The Science of Online Marketing

Best selling author and syndicated columnist, Matt Jones has released what may be one of the most important works in the field of real estate today – The Science of Online Marketing.

Why is this book so critical for today’s real estate professional? Because today 94% of all real estate shoppers begin online, and to date, there has not been a single resource that explains the “how-to” of getting that business in a simple, step-by-step manner. Those who know how want to keep it a big secret to protect their market share.

In this groundbreaking new book, Matt teaches agents exactly how to generate and close real business from their websites – just like he did and just like many of today’s real estate giants do. “It’s not just about having a website.” says Jones. “Nearly every agent has a website, and yet most don’t do any real business from their websites.”

And the numbers clearly back Matt up. According to the National Association of REALTORS®, although as many as 9 out of 10 real estate customers today begin online, only 4% of all agents get even half their business from the Internet. Today’s agents are spending record amounts of money and yet not seeing any return on their online investments. In our view, that makes Internet marketing a “big deal”.

And Matt clearly knows online marketing. He began as a brand new REALTOR® ten years ago, and nearly failed in the business. Fortunately he discovered a new trend: the customers were starting to use the Internet to search for homes. By learning to generate business online, he listed 114 homes and closed 65 transactions his first year.

By using the simple strategies he details in this book, he rapidly grew his single agent practice to a large team and ultimately to become the largest company in his local market. His rapid growth attracted CNN’s Pulse on America who said Jones and his company, FavoriteAgent.com, were “changing the way real estate is done in America” and specifically featured the online technology he developed and now licenses to agents around the world.

Having read it, I can testify to the fact that The Science of Online Marketing is just that: a very scientific and factual approach to the seemingly nebulous field of Internet marketing. It’s not a collection of recycled theories – it’s a brand new approach to the business, and an approach whose time has come. Amazingly, Matt has managed to take this complicated subject and make it seem simple.

According to Matt, “It really doesn’t matter how good you are if you have no customers. The sad truth is that most agents could be literally overwhelmed with new customers if they only took the time to learn how to effectively market online.”

All of that to say this: I highly recommend this book as a blueprint of how any agent can generate a huge percentage of his business from the Internet using a few simple and affordable strategies that you won’t learn anywhere else. But I’ll warn you upfront: This book is a lot to absorb and you may find yourself reading it over and over.

Special Offer For NewsGeni.us Readers


The Science of Online Marketing

by: Matt Jones
publisher: Spinnaker Publishing

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Ever wonder why some agents do lots of business from the Internet while most do nearly none? This phenomenal edition is a scientific treatise of how online marketing works, how to tap the Internet, what to do, and what not to do. You will laugh and you will cry as you realize why your website brings you no business, but you will learn how to start doing tons of business online!



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