Insurance

Loans

Mortgage

Attorney


Insurance

Loans

Mortgage

Attorney

WordPress For Real Estate

By: Barrett Powell
 

More Real Technology Articles


The Loss of Google Real-Estate
This is a very sad event.  I understand why it happened, but it is still sad nonetheless. For years, property data has been held hostage by local powerful MLS systems.  As a buyer, seller,…

WordPress For Real Estate
There is a lot of buzz lately about Wordpress. What is it? How can it help me as a Realtor?

Video Blogging Is Being Added To The Column
In an effort to make the column a little more interesting and easier to follow, I am going to add video blogging. You will now be able to read the article or watch the video, or both. I hope you…

Video Blogging Is Being Added To The Column
In an effort to make the column a little more interesting and easier to follow, I am going to add video blogging. You will now be able to read the article or watch the video, or both. I hope you…

Video Blogging Is Being Added To The Column
In an effort to make the column a little more interesting and easier to follow, I am going to add video blogging. You will now be able to read the article or watch the video, or both. I hope you…

WordPress For Real Estate

There is a lot of buzz lately about WordPress.  What is it?  How can it help me as a Realtor?

WordPress is sort of like Microsoft Word.  You use it to create content for a type of website, a WordPress website.  There is the “program” side of WordPress that acts sort of like Microsoft Word to create things for the website.  We call this the dashboard.  Then there is the site itself where what you created is saved and hosted so others can see it.  We just call that your WordPress website.

The technical term for a WordPress type system is Content Management System (CMS), because it manages content.  WordPress was born out of the blogging world.  Blogging is where you write and publish articles.  Because a blog consists of mostly text, it was easy for a search engine to look at the site.  This allowed the site to be searched easier also.  Eventually sites based on blogs like WordPress sites were becoming highly ranked in searches.  This was ranking based on “organic” and not paid search ranking.  The content on the blog site was searched for and found instead of paying someone to artificially buy keyword rankings.

By simply writing content about a subject, it became possible to be found.  Especially if the content were targeted, like say the happenings of a small town, neighborhood, or subdivision.  It is now entirely possible to write content (blog articles) for a WordPress website and have that content found in Google search in a few days.  This makes WordPress a very powerful tool for the agent willing to spend a little time writing about their area or the market they want to focus on.

The challenge is that having a WordPress site and doing it right takes time and knowledge.  Gaining the knowledge is more trial and error, especially when you get into using things like themes and plug-ins.

Themes are code that change the way a WordPress blog appears.  It can be as simple as changing the colors of the WordPress site or as complex as changing the entire appearance and interaction with the site, making the site appear as though it were a custom developed website and not even WordPress.  You can spend a lot of time looking at different themes to see which ones fit the image you want to portray.  Many themes are free, but some, especially the more complex ones are not.  Prices can range from a few dollars to a few hundred dollars.  You can even hire a WordPress developer to create you your own custom theme, essentially your own custom website.  Depending on your budget, there are some very good free themes and some very good paid themes.  Later in this article series, we will tell you what themes we like and which ones work best for a real-estate website.

Plug-ins are a group of add-on applications that extend WordPress and give it additional functionality.  Think of a plug-in sort of like a software program you load on your computer to give you additional functionality.  The problem is that like your computer, not all plug-ins work with all versions of WordPress.  Some only work with older versions, some with newer.  Then there is the issue of some plug-ins not working with each other.  And like themes, plug-ins range in price from free to some that cost a few dollars to others that cost tens or hundreds of dollars.  We will talk about plug-ins, which ones work, which ones don’t and give you some basic ones to have for your real-estate website later in this article series.

Over the past few years, I have tried to use my technology experience and my needs as a practicing Realtor to figure out what functionality I needed on my website and how I wanted it to appear.  I started out using the free version of WordPress.  This is basically a blogging only version that is made available to you when you signup for a free blog on the WordPress.org website (http://wordpress.com)  This version is very limited.  You can change the themes, but you cannot add plug-ins.  This is a good site to use to get your feet wet or create a blog only site.  I find it is not a bad thing to have many places for people to find you.  With the use of technology, which we will go into later in this series, you can keep all your blog sites up to date with a single e-mail.

But when you’re ready, the real stuff happens when you host your own WordPress site.  Here you can have full control and range of your site and make it look like and do just about anything.  This is where we will focus the rest of this series.

To setup your own WordPress site, the easy way to do this is to go to GoDaddy or your favorite hosting company and buy a website domain name you will want to use and hosting for that site.  Sites like GoDaddy let you select “a WordPress site” as your site type.  The service will then load the necessary files on your site and give you an initial login and password.  The first thing you do is login and change your password.

Once logged in your WordPress site, you are in what is called the “Dashboard” and you are logged in as the Admin for your site.  This gives you full control of the site.  Along the left side you will see a number of menu options.  Take time, read, or watch any of the many training videos available on sites like YouTube (http://www.youtube.com/results?search_query=wordpress&aq=f) for WordPress.  At this point there really is nothing you can do to break anything.  Some basic housekeeping would be to setup you basic blog information in the “Settings” section.  You can choose what to call your site and what text you want to show up.  You want to try and keep the site as close to what you are trying to do as possible.  For example, if you want to focus on the Andian subdivision in your town of Polka, you might want to mention these in your blog title and the text you use.  Later, we will go into adding a SEO plug-in to your site and using key words and what are called “long tail phrases” to make your site show up on Google.

Next, play around with the many free themes.  Use the “Appearance “ menu item and search for or browse some of the many themes that are available.  Later, we will key on what themes we like and how they work.  We will also go in to some of the premium paid themes we use that are more directed to real-estate in this series.

InsuranceLoansMortgageAttorney

Comments (0)

To view or post comments you must connect to Facebook via the "Connect to Facebook" button.
Connect to Facebook