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Will Agent Searching Become a Thing?


Insurance

Loans

Mortgage

Attorney

Insurance

Loans

Mortgage

Attorney

Wednesday, May 25, 2016 — I’ve never really seen anything that leads me to believe a big percentage of people search for agents.

People search for houses.


Conversion from traffic to leads generally happens on the listing detail page — when buyers either want to see a home in person, or have a burning question they want answered now.


From Jeff Turner:

for the most important purchase most people make, they turn to those they trust the most, not a search engine.


I don’t disagree. I’d love to see data from any of the big sites that have agent directory/search, to know what percent of their traffic engages with it and if people are actually contacting agents from it.


While I’m sure some buyers will slowly realize not all agents are good, and do a deeper search, I’m not optimistic the average buyer will be doing that anytime soon.

What do you think?


To view the original article, click here: http://geekestateblog.com/agent-search-next-frontier/


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