80% of Agents Will Miss the Next Real Estate Boom

Friday, September 6, 2013 — What if I told you the next five years in real estate could set you up for a massive retirement — much bigger than you probably ever considered? Why? Because real estate is coming back and it’s coming back huge!

Every day there’s another news report that real estate is finally beginning to make a huge comeback. Many believe that the current recovery will be just as big as the crash — bigger than any real estate boom in history.

Like most booms, though, it will happen fast, and many will be left sitting on the sidelines and miss a huge opportunity. How will they miss it? Because they won’t realize it’s happening until it’s too late, because they are still looking for customers where there are no customers.

And just like most booms, you can bet the 80/20 rule applies: In other words, 80% of the agents will miss out while 20% catch and ride the biggest real estate wave ever, making massive incomes and setting themselves up for life in only a few short years. And I’m not just talking about millionaire real estate investors; I’m talking about regular agents selling residential real estate. Don’t believe me? Okay, well just sit back and watch while some of your peers get rich.

The secret to taking advantage of this next housing boom is being the agent who knows how to find the customers. There are plenty of customers, but most agents using all the old-school methods are grabbing only a fraction of the potential business. Why? Duh! If you want to catch fish, you have to go where the fish are biting. And real estate is no different.

According to the latest data from the National Association of Realtors all but 5% of today’s homebuyers are starting online. That means if you aren’t effectively fishing online, then don’t be surprised if you don’t catch many fish. And I don’t mean having a website. I mean having a website that brings in customers. A website that actually works.

Most agents — the 80% — spend tons of money on marketing and have very little to show for it. It doesn’t have to be that way. On the other hand, a few agents — the other 20% who know the secret to finding customers online, are doing better and spending less than ever before. Every day they get up to find 2-3 new customers in their inbox and many don’t spend a dime on advertising.

What makes this possible is three little letters: L-C-M. Remember these letters — they stand for Lead… Capture… Module. Now, you probably have no idea what an LCM is and that’s okay. But know this: Using this simple and yet incredible tool many agents had business even when the bottom fell out, and now as the boom is starting, they’re starting to close transactions like never before.

Better yet, they don’t have to invest tons on advertising. I can tell you that I personally don’t spend a dime on advertising and yet I’m getting 2-3 new, inbound leads every single day, day in and day out, because I use my LCM.

An LCM gateway is a simple website designed to either stand alone or work with another website, and its sole purpose is capturing online shoppers. Take a typical website that brings in no business, and add an LCM and some free advertising and you have 2-3 inbound customers every day, day in and day out.

Better yet, our geeks hold your hand to help you get it up and running so you’re not on your own like with so many technology tools you’ve tried before. Instead of spending hours every single day fishing where the fish aren’t biting, you set up your LCM and watch as fish jump right into your boat — or inbox. The first time you see it happen you’ll be amazed… and then the light will come on.

Listen, I know that many of you are thinking this sounds too good to be true. It is too good to be true, but it IS true. The LCM is the holy grail of online lead generation. Nothing else even comes close. I used to tell agents that my LCM is not a magic bullet, but one day I realized it IS a magic bullet. Let me give you a couple of examples:

Take Kevin, a truck driver and part-time agent that wanted to make some extra money. We helped him set up his LCM and in three months he had a choice to make: Should he quit driving his truck and start doing real estate full-time? After all, his part-time income was more than his full-time job. He decided to go for it!

That first year Kevin made $351,623 and the next year he earned $541,298! Having a never ending supply of business changed his life. Made him rich too. He bought a brand new SUV, a brand new convertible, and a 6,000 square foot mansion with a 5 car garage, a detached office, and an olympic sized pool. And that was while the market was still tanking.

Or there’s Charlyn, a single mom and new full-time agent who wrote:

char small“Matt, I HAD to email you. I’ve worked in and around the real estate business for years, but this is my first year as a full time agent. I found your LCM technology last month, and I immediately knew that that’s what was missing from my practice. I set it up and posted my first free ad in about 15 minutes just like you showed me and I got two customers overnight!!! I called one lead immediately, got them qualified the SAME DAY, and now we are closing just three weeks after showing them their dream home!

Plus, I’m still getting 3-4 new customers per week from my FREE ads. I can honestly say I’m thrilled about my future in real estate, because I don’t have to worry about where my next customer will come from! Thank you!!!”

But don’t take their word for it. Give it a try. Unlike most technology, there’s no long term contract, and there’s no activation fee. In fact, the cost of having the very best online technology for gathering business is a lot less than you might think. It’s less than a cup of Starbucks a day. That’s right, less than a cup of Starbucks a day!

Listen, I want you to imagine what it would be like to be in that 20% that catches this next incredible real estate boom. Wouldn’t it be nice to work hard for the next five years and make enough money to never work another day? With my LCM that can be a reality. It can be YOUR reality.

This could be the moment you’ve been waiting for. The key to turning things around. In fact, if you’re currently doing traditional real estate, this IS your key to turning things around. So give it a try. I mean really, what do you have to lose except maybe some advertising bills. Give it a try and you’ll see… you’ll have more business than you can handle starting your very first day.

If you enjoyed this article, take a minute to check out my LCM technology -- the online lead generation tool that I pioneered over a decade ago and that started a real estate revolution.

Matt Jones is the founder and CEO of, nationally syndicated columnist, broker, and best selling author. He has been profiled by major media outlets as an innovator and a pioneer in the industry, and CNN's Pulse on America claimed he and his company were "changing the way real estate is done in America."


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