Lease Negotiations in Down Market

In many areas around the country, the office market is experiencing its highest vacancy level in years. Columbus is no exception. The situation is one that both tenants and owners of commercial real estate can capitalize on. For tenants, it’s a great time to brush up on your understanding of your current lease and how [...]

December 18th, 2009 | Posted in Exclusive | Read More »

The Impact of Text Messaging in Real Estate

Will text messaging change the way you do business? Will it really have a profound impact on how you generate leads and cultivate relationships? The answer is yes and no. Yes. It will affect how you communicate small snippets of information with clients, that don’t require a conversation…”See you at 6:30. Got 2 great houses [...]

September 9th, 2009 | Posted in Exclusive | Read More »

Where is the sense of urgency?

In one of the meetings with my team several years ago, I was explaining a new marketing strategy I wanted to test. One of my top-selling agents seemed to disagree with my desire to test something new. I could tell by the way he was sitting and his non-verbal communication that he wanted to leave [...]

July 14th, 2009 | Posted in Exclusive | Read More »

The Most Valuable Sales Secret You’ll Ever Learn

Here’s a piece of valuable business wisdom: Regardless of what they say or what you think, people act primarily for their own self-serving reasons. That sounds like a shocking admission of a self-absorbent society, doesn’t it? Many who hear it snap back in disagreement, citing many examples of altruistic deeds. But for 99.9% of all [...]

February 27th, 2009 | Posted in Exclusive | Read More »

How to Improve Your Referral Network for Pennies

Everyone knows that referral customers are as good as cash. A 2005 study released by the NAR reported that over 80% of referrals result in a closed transaction.  Nearly half of all real estate firms have a business development department offering relocation services or a full relocation department, in an effort bring in referral business [...]

February 4th, 2009 | Posted in Exclusive | Read More »

CyberTip: Bug Yourself!

CyberTip: Bug Yourself! Want to remind yourself of the next big "can’t miss" event or chore? These folks take a unique approach to keeping track of things you need to do – it’s mobile and interactive. You just note something you want to remember, set a date and you’ll receive a reminder by e-mail or [...]

January 15th, 2009 | Posted in Exclusive | Read More »

How to Improve Your Referral Network for Pennies

Everyone knows that referral customers are as good as cash. A 2005 study released by the NAR reported that over 80% of referrals result in a closed transaction.  Nearly half of all real estate firms have a business development department offering relocation services or a full relocation department, in an effort bring in referral business [...]

December 23rd, 2008 | Posted in Exclusive | Read More »

How to Repel Prospects in Droves (and What You Can Do to Fix it)

It bugs me when I see real estate agents throwing their money away. Contrary to misguided popular belief, real estate marketing is not about branding…it’s not about name recognition…it’s not about promotion. Marketing is about one thing: Selling more, faster. That’s it. Let me show you an example of a marketing campaign that won’t sell [...]

December 15th, 2008 | Posted in Exclusive | Read More »

How to Find Qualified Buyers & Get Them to Want to Work With You

In this difficult market a big question everyone is asking is “How can I find buyers who are qualified”. No doubt this is an important question. However, if you find yourself asking this question your mind is 100% focused on the wrong thing. The question you should be asking yourself is not how you can [...]

December 2nd, 2008 | Posted in Exclusive | Read More »

Barack Obama is President… Now What?

A recent survey of NewsGeni.us readers had 10% of respondents listing “Barack Obama” as one of the top three concerns in the real estate industry. This was behind “foreclosures” but it was ahead of terms like “mortgage rates” and “tight credit.” Let’s examine what an Obama presidency is likely to mean for the real estate [...]

November 17th, 2008 | Posted in Exclusive | Read More »