Real Estate Assistants: The Good, the Bad, and the Productive

Hiring an assistant has to be one of the most frustrating tasks out there in the world of real estate. If you find a good one, it will make all the difference in your business. But even the best Assistant can disappoint if expectations and task priorities are not spelled out correctly. This post will be [...]

August 24th, 2011 | Posted in Virtual Genie | Read More »

Build Business by NOT Blogging!

I did it! I took approximately SEVEN MONTHS off from my blogs! And guess what? Not only is my business still going full speed ahead, I feel better than I have in months. Should YOU stop blogging too? It depends. If you answer YES to 4 out of the 5 questions below, then you can put the [...]

July 18th, 2011 | Posted in Virtual Genie | Read More »

The Details of Lead Conversion – It’s Not an ‘All For One’ Approach

So how exactly DO you reach the goal of converting a lead? In my last post, I said I would give you some tips and tricks. Actually, it’s pretty basic. The ‘tips and tricks’ are in the follow up, not the strategy. Sometimes an oldie REALLY is a goody. Let’s focus on buyers, since they are [...]

November 1st, 2010 | Posted in Virtual Genie | Read More »

ALERT! The Purpose of a Lead Management System is…..CONVERT! It is NOT for Data Storage!!

In my last post about lead management, I identified the top 3 things your lead management system should do. If you can’t do this with your current lead management system, then you are not going to produce the results you should be. Leads cost money; in effect, not following up is flushing money away. Thousands [...]

October 4th, 2010 | Posted in Virtual Genie | Read More »

Efficiency Boot Camp 101 : Hem and Haw Not Welcome!

If you are a Realtor and are struggling in the current market, and you have not read the oldie but goodie ‘Who Moved My Cheese’, go get the book RIGHT NOW! Especially if you find yourself complaining about one or more of the topics listed below: There are too many distressed property owners, and I can’t [...]

September 27th, 2010 | Posted in Virtual Genie | Read More »

Emailing: The Secret to Relevant Content (and keeping your readers from snoring/unsubscribing)

Congratulations! You have leads, and they need managed! This is a GOOD thing, although frustrating at times. In today's market, leads today can turn into a closing 3, 6, 9, 12 months from now, and you need to have a system in place that keeps your pros...

September 7th, 2010 | Posted in Virtual Genie | Read More »

Emailing: The Secret to Relevant Content (and keeping your readers from snoring/unsubscribing)

Congratulations! You have leads, and they need managed! This is a GOOD thing, although frustrating at times. In today's market, leads today can turn into a closing 3, 6, 9, 12 months from now, and you need to have a system in place that keeps your pros...

September 7th, 2010 | Posted in Virtual Genie | Read More »

Emailing: The Secret to Relevant Content (and keeping your readers from snoring/unsubscribing)

Congratulations! You have leads, and they need managed! This is a GOOD thing, although frustrating at times. In today's market, leads today can turn into a closing 3, 6, 9, 12 months from now, and you need to have a system in place that keeps your pros...

September 7th, 2010 | Posted in Virtual Genie | Read More »

Psychic Powers and Assistants, the Real Deal

There is one verb that separates agents who thrive from those who merely survive or despise their job, and that verb is the word DELEGATE.What does delegate mean? Used as a verb, it translates as follows:The verb DELEGATE has 2 senses:1. transfer power...

August 10th, 2010 | Posted in Virtual Genie | Read More »

Psychic Powers and Assistants, the Real Deal

There is one verb that separates agents who thrive from those who merely survive or despise their job, and that verb is the word DELEGATE.What does delegate mean? Used as a verb, it translates as follows:The verb DELEGATE has 2 senses:1. transfer power...

August 10th, 2010 | Posted in Virtual Genie | Read More »