Pricing — take your sellers for a ride!

Pricing -- take your sellers for a ride! - Tip #9 No, it probably doesn't mean what you are thinking. We're not going to take them on a one-way trip to a deserted place and we are not going to con them. What we are going to conquer once and for al...

July 20th, 2010 | Posted in Ian Grace | Read More »

Pricing — take your sellers for a ride!

Pricing -- take your sellers for a ride! - Tip #9 No, it probably doesn't mean what you are thinking. We're not going to take them on a one-way trip to a deserted place and we are not going to con them. What we are going to conquer once and for al...

July 20th, 2010 | Posted in Ian Grace | Read More »

Keep the Same Ad Running

Keep the Same Ad Running - Tip # 8 Once you've created a great ad, run it at least four times if not more. As research shows, people need to see the same ad or message three times or more, on average, before they wil...

July 6th, 2010 | Posted in Ian Grace | Read More »

Keep the Same Ad Running

Keep the Same Ad Running - Tip # 8 Once you've created a great ad, run it at least four times if not more. As research shows, people need to see the same ad or message three times or more, on average, before they wil...

July 6th, 2010 | Posted in Ian Grace | Read More »

Keep the Same Ad Running

Keep the Same Ad Running - Tip # 8 Once you've created a great ad, run it at least four times if not more. As research shows, people need to see the same ad or message three times or more, on average, before they wil...

July 6th, 2010 | Posted in Ian Grace | Read More »

Keep the Same Ad Running

Keep the Same Ad Running - Tip # 8 Once you've created a great ad, run it at least four times if not more. As research shows, people need to see the same ad or message three times or more, on average, before they wil...

July 6th, 2010 | Posted in Ian Grace | Read More »

Use the Power of All Your Media Working Together

Media match: Use the Power of All Your Media Working Together - Tip #7 In my last couple of posts, I promised I would talk about the power of creating an advertising CAMPAIGN, rather than just individual ads in individual media.Campaigns All too ofte...

June 28th, 2010 | Posted in Ian Grace | Read More »

Use the Power of All Your Media Working Together

Media match: Use the Power of All Your Media Working Together - Tip #7 In my last couple of posts, I promised I would talk about the power of creating an advertising CAMPAIGN, rather than just individual ads in individual media.Campaigns All too ofte...

June 28th, 2010 | Posted in Ian Grace | Read More »

Use the Power of All Your Media Working Together

Media match: Use the Power of All Your Media Working Together - Tip #7 In my last couple of posts, I promised I would talk about the power of creating an advertising CAMPAIGN, rather than just individual ads in individual media.Campaigns All too ofte...

June 28th, 2010 | Posted in Ian Grace | Read More »

Use the Power of All Your Media Working Together

Media match: Use the Power of All Your Media Working Together - Tip #7 In my last couple of posts, I promised I would talk about the power of creating an advertising CAMPAIGN, rather than just individual ads in individual media.Campaigns All too ofte...

June 28th, 2010 | Posted in Ian Grace | Read More »