Supply and Demand

SUPPLY AND DEMAND In the last chapter, we compared the traditional, or Price approach with the Traffic approach. We contrasted the two listing approaches as well as their different results. Now let’s take a little closer look at my Traffic approach. Up until now, I’ve shown you how it works, but I realize that because it’s so different from the traditional approach we’ve all learned and used for years, you still might be reluctant to give it a try...

October 22nd, 2012 | Posted in Blog, Matt. Blog! | Read More »

Bonus Podcast: Cindy Young Interview

In this exclusive podcast Cindy Young explains how, after several unsuccessful tries, she mastered technology-based real estate and went on to become a top producer generating the vast majority of her business online. Her success is clearly no fluke, but rather a string of seven consistent RE/MAX award-winning years, including five back to back years [...]

October 5th, 2012 | Posted in Blog, Matt. Blog! | Read More »

Which Approach: Price or Traffic?

WHICH APPROACH: PRICE OR TRAFFIC According to the 2011 National Association of REALTORS® Member Profile there were a total of 1,024,669 Realtors® as of Oct. 31, 2011. Add to that the other half of the licensed real estate agents who are non-members and you have roughly two million agents who are practicing residential real estate today. You know what that means? It means that...

October 3rd, 2012 | Posted in Blog, Matt. Blog! | Read More »

Bonus Podcast: Gary Thompson Interview

Podcast interview reveals how one agent and broker transformed his business during one of the toughest economic times in recent history.  Listen in as Gary Thompson shares how he was able to crack the code and now does about 80% of his business from the largest of all sources today — the internet. Gary isn’t new [...]

September 24th, 2012 | Posted in Blog, Matt. Blog! | Read More »

Starting at the Beginning

STARTING AT THE BEGINNING Before we start getting into the details of my listing approach -- what I’ve named the Traffic Approach -- it is important to give you some background. The reason this approach is so different is that it didn’t come through one of the usual sources. I didn’t learn it at the feet of a guru, or coach, or trainer, and I didn’t steal it up from another book or seminar and put my own spin on it...

September 24th, 2012 | Posted in Blog, Matt. Blog! | Read More »

A Tale of Two Listings

A TALE OF TWO LISTINGS I am about to tell you two true stories. I’m embarrassed to admit it, but both are actual detailed accounts of real listing presentations made by none other than yours truly. They are as different as night and day, and they illustrate just how much easier this business can be, if you do it the right way or on the other hand, just how much harder it can be if you do it wrong. When you read...

September 14th, 2012 | Posted in Blog, Matt. Blog! | Read More »

Four Steps to the Perfect Ad (Step 4)

STEP FOUR: MONITOR YOUR RESULTS You may very well have the best advertising campaign ever, but if you can’t measure your results, you would never know. But what if you could actually know exactly where every single customer came from? And what if you knew the cost of each lead from each individual source? Better yet, what if you could precisely measure the effectiveness of each ad...

July 30th, 2012 | Posted in Blog, Matt. Blog! | Read More »

Four Steps to the Perfect Ad (Part 3)

FOUR STEPS TO THE PERFECT AD (PART 3) Now it’s time to actually craft your advertisement. Of course, when I speak of your “advertisement” I am referring to the message you might put on a search engine like a Google pay-per-click ad, or a classified-type ad you might run on Craigslist. It could even be the message you use in an online display ad. But I’m also talking about...

July 5th, 2012 | Posted in Blog, Matt. Blog! | Read More »

Four Steps to the Perfect Ad (Part 2)

FOUR STEPS TO THE PERFECT AD (PART 2) Why is it important to know your target audience? Because in order to attract them you need to understand what they want. Think about it like this: Advertising is like fishing. If all of the fish are biting on green jelly worms, then that is what you need to use to catch them. Just because you got a good deal on a yellow spinner doesn’t mean you will be successful fishing with that as bait...

June 21st, 2012 | Posted in Blog, Matt. Blog! | Read More »

Four Steps to the Perfect Ad (Part 1)

FOUR STEPS TO THE PERFECT AD (PART 1) Let’s face it: The largest single expense we have as real estate agents is advertising. How large? Many of the experts tell us we need to invest as much as twenty percent of our gross commission income into our marketing. Twenty percent! While it is my contention that the experts have it way wrong as to their twenty...

June 14th, 2012 | Posted in Blog, Matt. Blog! | Read More »